It’ s a scary and exciting thought that soon enough I will graduate and have to enter the real world. I am pursuing a degree in public relations, and I am excited to see what the future of PR holds for me. I think finding a job, especially your dream job, is like thrifting, you have to do your research, keep an open mind, and sort through a lot before you find what you really want.
Research is an important part of public relations, as well as finding a job in PR. You cannot go applying for jobs blindly or walk into an interview without knowing what you will be interviewed for. Start by doing a simple Google search like “PR internships in_____ (your area)”. Next, make sure you research the company or agency, if you get an interview. Not knowing anything about the company is a for sure way to not get hired. Whoever is interviewing you is probably going to ask you what the company does, what you think your duties will be, and may even ask very specific questions like what you think of the website of the company. Make sure you read the history, vision, and mission of the company, at the very least.
2. Keep an Open Mind
Just like I have said over and over with thrifting, you must keep an open mind. Maybe the job description does not sound like what you want, but you never know. I think, especially when seeking a first-time internship or job, you should apply to many different places and types of companies or agencies. Just because you think you want to work in say a corporation, doesn’t mean you will like it once you are there. It is better to sort through what you like and dislike in a job when you are still young and in college, rather than do something you hate the rest of your life.
This goes along with keeping an open mind- you are going to have to go through a lot to find a job or even dream job. I am almost positive I want to work in a PR agency, but I want to sort through other sections of public relations. I could end up changing my mind. Do not have your mind made up before you sort through other options. Also, do not get defeated or discouraged if you do not land your dream job or internship straight out of college. I am completely prepared to go through industries and jobs I may not particularly like to get to what I want- to work in an agency and eventually do event planning. Public relations, along with a ton of other industries, are cut-throat and be prepared to sort through the industry before you get where you really want.
Mary Ellen, from Marekting Mel, gives us 11 great tips when seeking public relations jobs:1. Think strategically– she says to figure out your goal and how you will get there.
2. Seek internships– very important! You are not going to get a job without some kind of experience.
3. Set yourself up for success– gain accomplishments, experience, and volunteer your time.
4. Communicate with Communicators: put yourself out there, whether it be on blogs, social media, or whatever channels the professional you want to communicate with uses. Research!!!
5. Study the thought leaders– Find out who is in the lead in your interested field. Find out how to communicate with them.
6. Innovate– Figure out what the latest tools are and how to use them. It is impressive to be up on the latest technology and innovations.
7. Learn something new– Be open to new ideas everywhere you go.
8. Show kindness– Show respect to the ones who may help you in the future. A professor isn’t going to get you into contact with someone they know if you were sleeping or texting in his or class.
9. Follow journalists– Stay up to date with your field.
10. Know your strengths and weaknesses (remember to focus on strengths)- Do not focus on what you aren’t so good at, but capitalize on what you are good at!
11. Create your own personal brand– This is something I have learned since day one of PR at Kent State. Know who you are and what you want to do.
We all the want the same things; happiness, success, and a job. These tips are invaluable. Check out other posts by Mary Ellen at Marketing Mel.
Happy job hunting!